Sports Psychology



Coaching is one of the most challenging and rewarding professions in the world today and takes incredible amounts of physical and mental energy, on and off the field. Whether a full-time coach in the NFL, top Division I program or local high school, the pressure to win is at an all-time high.

Having worked with coaches at all levels of sport, including Olympic, professional, college, high school, and youth, the Athletic Mind Institute is committed to creating world-class coaches!

A.M.I. Coach Training puts coaches at their best, consistently, on and off the field.

You will:

  • Maximize your performance on the field
  • Maximize the performance of your team
  • Learn to mentally train your athletes during physical practice
  • Learn to balance the coaching lifestyle, better manage stress and increase peace of mind
  • Manage players and fellow coaches effectively
  • Address organizational and budgetary issues efficiently
  • Improve recruiting success

As a part of our services, we offer:

  • A customized assessment of current needs and greatest concerns
  • A prioritized action plan and recommendations for quick results
  • Unlimited access to Dr. Kays by email, phone and SKYPE
  • Access to Dr. Kays’ seminars, books, podcasts, webinars and other products
  • On-site training with your coaching staff, assistant coaches and team

Specific objectives and fees are addressed directly prior to contract. Hourly fees do not apply to coaching services.

Call today at 614-874-0178 or email us at to learn more about our services.


“I received excellent information about balancing life, managing stress, keeping hobbies, and spending time away from work. Recruiting discussions were very beneficial. I learned to recruit the person, not the talent level. Finally, our talks about motivation were very insightful, like how to develop trust and getting kids to perform at a high level."

Gregg Brandon

Lori Walker

“Working with Dr. Kays is an excellent mechanism to provoke thought, gain perspective from other respected colleagues, and re-charge a coach’s battery. The interactive seminar and personal connection on our little coaching islands and reminds us that we are all competing against the same opponent: Mediocrity. While it’s an exhausting battle, it’s important to remember that we are not alone and that our efforts as educators are eternal. Perspective and support are gained across sports, divisions, and institutions. The program is an invigorating process. We just won the Big 10 and went to the Final Four! Thanks doc!”

Lori Walker