Sports Psychology


golfers feet

Most golfers agree that a large percentage of their sport is mental and that the majority of their mistakes are mental mistakes. Yet most golfers spend little to no time strengthening their “mental muscle.” Why?

Most golfers have never been taught how to mentally train.

At the Athletic Mind Institute, we make certain that golfers of all skill levels learn how to train their mental muscle. We pride ourselves in offering cutting edge mental training tactics utilizing the latest technologies and experiential approaches. Our golfers benefit from our unparalleled availability and dedication as we frequent many area courses and offer hours on nights and weekends. We understand the golfing lifestyle is not just a 9-5 job. We do whatever it takes to build success!

As a part of our Sport Psychology Services for Golf, we address numerous areas including:

  • Relaxing under pressure
  • Managing emotions in competition
  • Bouncing back from mistakes
  • Mentally preparing for tournament play
  • Mental training in putting, chipping, bunkers and wedges
  • Managing and addressing fear
  • Knowing how to practice
  • Managing major competitions and tournaments
  • Learning  how to go low
  • Transitioning to a higher level of play
  • Balancing academics and life with golf
  • Relationships and interpersonal concerns
  • Other types of stress

The A.M.I. philosophy emphasizes 5 key components
of optimal performance: 

AMI Philosophy Graph

We specialize in strengthening the Mental and Personal components of success, and promote balance and collaboration in all areas.

As a part of our exceptional services, we offer:

  • A personalized mental training program designed to address and promote success in all 5 areas, specializing in Mental and Personal components
  • Training for individuals, small groups, and teams
  • Access to Dr. Kays by email, phone, and SKYPE
  • Access to Dr. Kays’ latest seminars, books, podcasts, webinars and other performance-enhancement products

Call today at 614-874-0178 or email us at to learn more about our services.


“Having taught several P.G.A., L.P.G.A. and top ranked juniors, it is my belief that improving one’s technique is not the only answer to reaching personal goals. Golf is the ultimate mind game in all sports. Dr. Todd Kays has taken the mind and muscle aspects of golf and translated them into concepts that are very informative and enlightening. He has helped many of my students improve their mental toughness and as a result has improved their games dramatically.”

David Hunter
Professional Golfer, California
Southern Ohio PGA Teacher of the Year, 2002, 2003
Central Ohio PGA Teacher of the Year, 2002, 2003
Golf Digest, Best Teacher in State, 2003-2004
Golf Magazine, America’s Most Outstanding Teachers Award, 2003